Traders vs. robots 
Sunday, 2013/05/19
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Edition: Year 8 | # 91 | March 2011 
| Social network attracts brokerages |
Bruna Maia |
Born in 2008 as an investment information hub, the Guia Invest website broke out a new, Facebook-like look this year and now offers file sharing. The new feature has attracted brokerage firms such as Ágora, Spinelli and XP. Ágora, for instance, uses the service to post market analysis videos. "Our objective is to have qualified followers become interested in the content that we produce", says Isabel Erlanger, an Ágora marketing analyst. The most commonly traded stocks also received their own Guia Invest sections where readers can publish their thoughts. |
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